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Probabl.

Who we are

001

We are a global strategic design firm shaping brands, products, and systems with clarity and imagination. Our work blends creativity, psychology, and strategy to craft meaningful experiences.

What we do

002

We partner with businesses to define strategy, design impactful experiences, and build scalable ecosystems. From startups to enterprises, we create design solutions that inspire growth and long-term impact.

How we do it

003

We partner with cognitive scientists and psychologists for deep-research, foresight, and creative exploration. We balance global perspective with local nuance, delivering solutions that are purposeful, human-centered, and future proof

1000+

Hours dedicated to deep research, testing, and design thinking

10+

Projects delivered across digital products, brand, and strategy

10+

Years of combined design leadership

A global strategic design firm.

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Shaping strategy thet reignites the salon market in India
Espruce

Showcasing some of our early featured work

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Building for cognition : SAAS that does not overwhelm
Xeleron cockpick

Latest work

u8786127285_A_high-quality_editorial-style_portrait_of_a_youn_a4e6af2e-544c-40b3-994b-b710
Espruce
Shaping strategy that reignites the salon industry in India

Latest work

11.jpg
Xeleron cockpick
Building for cognition : SAAS that does not overwhelm

About us

We focus on increasing probability of a favourable future to handle business unceratainity with ease. 

Probabl futures

03

Learn more about how we think and shape the foundation that serves as the foundation of our thinking. Our world-class team comes up with the probabilistic futures that can help orgaizations plan their strategic direction.

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The future of cognitive science in strategic design

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The probabilistic future of design

Moving beyond deterministic systems toward adaptive design for complex worlds

We build end-to-end design experiences using cognitive psychology and neuropsychology, blending rigorous research with bold imagination. Every project begins with a simple question: 

What is the most probable future we can help build?

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